Customer Behaviour
- Listen While You Work: The Media Habits of Remote EmployeesThree-quarters of people who work from home say they regularly listen to music during office hours, according to recent research from Nielsen. Read the full article at MarketingProfs
- The Stunning Amount of Data Generated Online Every Minute [Infographic]As Internet penetration daily increases and more facets of day-to-day life expand into digital channels, the scale of data being generated online every minute is breathtaking. Read the full article at MarketingProfs
Brand Management
- Five Tips for Making Company-Culture Videos That Captivate Your Customers' Hearts (Article 2 of 3)In the fleeting digital world, empathy toward your customers is an invaluable asset. But companies that fail to let their audience peek into their own human side also fail to build trustful and lasting customer relationships. Doubly so in B2B. Here's how you can solve that problem. Read the full article at MarketingProfs
- How to Effectively Talk to Your Customers During a CrisisWhether it's a global pandemic or a data breach, a crisis of any kind can negatively impact your company's operations and reputation. So, what can marketers say and do to keep customers informed and satisfied until the crisis is over? Here's useful advice. Read the full article at MarketingProfs