Marketing
- Industry Foresight: Forecasting the Future of Your MarketA vital component of any marketing strategy is thinking about what the future might look like. In strategy parlance, that's called having industry foresight. But what does industry foresight mean--and how do you get such a view of--how can you forecast--the future of your market? Read the full article at MarketingProfs
- First-Party Data Isn't Enough: You'll Need the Right Data Infrastructure to Derive Value From Your Marketing DataImplementing a data infrastructure can make the difference between planting a flag on a mountain of useless customer data and turning a smaller hill of data into actionable insights. The amount of data doesn't matter so much as what you do with it. Read the full article at MarketingProfs
Marketing Podcast
- How Being Strategic About Content Development Can Boost Results and Save Time and Money: Ahava Leibtag on Marketing Smarts [Podcast]Ahava Leibtag and host George B. Thomas tackle strategic content development, which Ahava describes as a combination of data, politics, and common sense. Their discussion includes tips and hacks, hurdles, and why marketers need to be strategic more tClick the icon below to listen.
- The Attention Economy--How Time Affects Your B2B Marketing Efforts: Doug Binder on Marketing Smarts [Podcast]Doug Binder and host George B. Thomas discuss the impact of time and attention on your marketing, including how to keep the attention of customers and how to begin the customer journey.Click the icon below to listen.