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- Why It's Not Your Sales Team's Job to Nurture LeadsTo support Sales, marketers need to cultivate leads and nurture them through the buying process--empowering leads and the sales team alike to have conversations with each other. See what needs to be done. Read the full article at MarketingProfs
- How to Use Marketing Automation to Create Contextual Sales ConversationsMarketing has the power to not only drive demand gen but also ensure the sales team has relevant, contextualized conversations with qualified leads. Learn what contextualized conversations are, why they work so well to convert leads, and how marketing automation can help you help Sales. Read the full article at MarketingProfs
- Tips, Tricks, and Hacks for B2B Email Marketing Success: Michael Barber on Marketing Smarts [Podcast]Michael Barber digs into email hacks for B2B marketers, including what keeps him awake at night, tips to pay attention to, words of wisdom for 2023, and more.Click the icon below to listen.
- Build B2B Marketing Trust With Evidence-Based Content: Melanie Deziel on Marketing Smarts [Podcast]Melanie Deziel discusses how powerful content creation can be for B2B growth, and at the same time, how difficult. She also leans into building trust with evidence-based content, and why it's so important to do so.Click the icon below to listen.