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RSS Marketing

  • AI Update, July 18, 2025: AI News and Views From the Past Week
    Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs      
  • OOH = ABM: Your Account-Based Marketing Strategy Needs a Real-World Power-Up
    B2B marketers are hitting a wall with digital-only ABM. Out-of-home ads provide a fresh, measurable channel for breaking through. Read more. Read the full article at MarketingProfs      

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RSS Marketing Podcast

  • Creating Compelling Experiences With Data + AI for B2B Consumers: Salesforce's Neha Shah & Ruth Bolster
    Explore how data and AI are reshaping B2B marketing, enhancing personalization, and driving customer engagement. Hear what advice and insights industry experts from Salesforce share.Click the icon below to listen.       
  • A B2B Deep Dive Into Consumer Patience and Time to Win: Jay Baer on Marketing Smarts [Podcast]
    Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers (hint: it has to do with a culture of responsiveness), what key elements they consist of, and how they Click the icon below to listen.       
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