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Marketing
- Here They Come! B2B Marketing in a Gen Z WorldExplore essential B2B marketing approaches for engaging and connecting with the next generation of B2B buyers--a digital-first generation that values authenticity and seamless customer experience. Learn more. Read the full article at MarketingProfs
- Sales and Marketing Alignment Insights, Strategies, and Success Indicators | Marketing Smarts Live ShowTake a deep dive into the pivotal role of sales and marketing alignment. Matt Heinz, president and founder of Heinz Marketing, shares actionable approaches to bridging the gap between sales and marketing teams. Read the full article at MarketingProfs
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Marketing Podcast
- A B2B Deep Dive Into Consumer Patience and Time to Win: Jay Baer on Marketing Smarts [Podcast]Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers (hint: it has to do with a culture of responsiveness), what key elements they consist of, and how they Click the icon below to listen.
- Understanding Your B2B Digital Doppelgänger and AI Decision Matrix: Andrew Davis on Marketing Smarts [Podcast]Explore the intriguing concept of using AI to create your very own Digital Doppelgänger, and discover how and when to use your creation by applying an AI Decision Matrix, with this episode's guest, Andrew Davis.Click the icon below to listen.