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RSS Marketing

  • What Marketers Need to Know About Google's 2025 Ad Quality Update: Adapt or Risk Your Ad Budget
    Google's latest ad update uses AI to evaluate landing page experience and navigation. Marketers must adapt or risk losing visibility. Read more. Read the full article at MarketingProfs      
  • $120B Gone to Fraud: Affiliate Compliance Is Your Only Shield
    Affiliate marketing offers performance-based growth--but it also attracts fraud. Discover how compliance and monitoring tools defend your brand and budget from abuse. Read more. Read the full article at MarketingProfs      

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RSS Marketing Podcast

  • Creating Compelling Experiences With Data + AI for B2B Consumers: Salesforce's Neha Shah & Ruth Bolster
    Explore how data and AI are reshaping B2B marketing, enhancing personalization, and driving customer engagement. Hear what advice and insights industry experts from Salesforce share.Click the icon below to listen.       
  • A B2B Deep Dive Into Consumer Patience and Time to Win: Jay Baer on Marketing Smarts [Podcast]
    Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers (hint: it has to do with a culture of responsiveness), what key elements they consist of, and how they Click the icon below to listen.       
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