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- When and How to Use Plain-Text Email in Marketing: Use Cases, Design Best-PracticesIt's hard to remember a time you could open an email and not be assaulted by buttons and graphics and neon colors. Is there any place for boring typeface in the marketing world anymore? Perhaps. Here are some situations when plain text is effective. Read the full article at MarketingProfs
- 11 Types of Marketing That Should Be on Your Radar [Infographic]As you develop your marketing strategies, which tactics and approaches should you be considering? To help marketers figure out what to devote time and budget towards, Brafton created this infographic. Read the full article at MarketingProfs
- Different Is Better Than Better, Part 2: Sally Hogshead on Marketing Smarts [Podcast]In Part 2 of our conversation with Sally Hogshead, she delves into the importance of brands' repositioning their flaws instead of trying to fix them, of their identifying what they already are instead of trying to change.Click the icon below to listen.
- Different Is Better Than Better, Part 1: Sally Hogshead on Marketing Smarts [Podcast]Marketers know how important differentiation is to brand identity. Sally Hogshead goes even further by saying that trying to be better than your competitors is a discouraging slog: The only thing you can control is your difference, so you have to turClick the icon below to listen.