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  • The Future Funnel: Earn Interest Through Reviews, Transparency, and Self-Serve Buying
    B2B buyers now rely on reviews, self-serve research, and AI to evaluate vendors before speaking with sales. Learn how transparency and credible proof drive interest in modern buying journeys. Read more. Read the full article at MarketingProfs      
  • How Americans Feel About AI Hiring Tools [Infographic]
    Some 63% of Americans think AI-powered HR screening tools make the hiring process less fair, according to a recent survey. Read the full article at MarketingProfs      

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RSS Marketing Podcast

  • Creating Compelling Experiences With Data + AI for B2B Consumers: Salesforce's Neha Shah & Ruth Bolster
    Explore how data and AI are reshaping B2B marketing, enhancing personalization, and driving customer engagement. Hear what advice and insights industry experts from Salesforce share.Click the icon below to listen.       
  • Customer Patience and 'Time to Win': Jay Baer on Marketing Smarts [Podcast]
    Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers (hint: it has to do with a culture of responsiveness), what key elements they consist of, and how they Click the icon below to listen.       
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