Marketing
- AI Update, October 18, 2024: AI News and Views From the Past WeekCatch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs
- How TikTok's Generative AI Features Impact B2B Marketing StrategiesHow are TikTok's generative AI tools helping B2B marketers enhance content creation, personalization, and engagement? Learn more. Read the full article at MarketingProfs
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Marketing Podcast
- Creating Compelling Experiences With Data + AI for B2B Consumers: Salesforce's Neha Shah & Ruth BolsterExplore how data and AI are reshaping B2B marketing, enhancing personalization, and driving customer engagement. Hear what advice and insights industry experts from Salesforce share.Click the icon below to listen.
- A B2B Deep Dive Into Consumer Patience and Time to Win: Jay Baer on Marketing Smarts [Podcast]Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers (hint: it has to do with a culture of responsiveness), what key elements they consist of, and how they Click the icon below to listen.