Customer Behaviour
- Six Ways to Maintain Customer Trust [Infographic]How can you ensure that your brand isn't losing loyalty? This infographic from Chattermill covers six strategies for maintaining customer trust, including owning up to mistakes and overtly displaying your brand's core values. Read the full article at MarketingProfs
- Website Conversion Trends Every Marketing Professional Should Know AboutThe pandemic has given many companies the time and space to reset their digital strategy with a large rebrand. But overhauling a site too much can result in fewer conversions. It's best to use a combination of trends and evergreen tactics. Read the full article at MarketingProfs
Brand Management
- Six Ways to Maintain Customer Trust [Infographic]How can you ensure that your brand isn't losing loyalty? This infographic from Chattermill covers six strategies for maintaining customer trust, including owning up to mistakes and overtly displaying your brand's core values. Read the full article at MarketingProfs
- The Great Compression and the Future of Marketing Post-Pandemic: Mitch Joel on Marketing Smarts [Podcast]Upcoming B2B Forum speaker Mitch Joel talks about "The Great Compression" of business technology, the future of remote work, branding vs. direct response, and the benefits of the long haul. Read the full article at MarketingProfs