Customer Behaviour
- How to Push Customers Down the Brand Loyalty FunnelHow do you determine when a customer is loyal to your brand? This article breaks down customers into five levels of loyalty, and outlines how to market to each level. Read the full article at MarketingProfs
- How Social's Influence on Brand Discovery Varies Among GenerationsMembers of Gen Z are more than twice as likely as Baby Boomers to say they typically learn about brands or companies from social media, according to recent research from Sprout Social and The Harris Poll. Read the full article at MarketingProfs
Brand Management
- How to Push Customers Down the Brand Loyalty FunnelHow do you determine when a customer is loyal to your brand? This article breaks down customers into five levels of loyalty, and outlines how to market to each level. Read the full article at MarketingProfs
- Why Honesty and Integrity Pay: The Benefits of Truth-Based MarketingCustomer trust is at an all-time low. But marketing with truth and honesty isn't only about integrity--it actually increases your company's profitability. Here's how. Read the full article at MarketingProfs