Customer Behaviour
- How IT Buyers' Researching Behaviors Changed in 2020The COVID-19 pandemic led IT buyers to spend more time learning about tech solutions last year and also led more buyers to rely on webinars while researching, according to a recent report. Read the full article at MarketingProfs
- Nine Stats Marketers Should Know About the Big Game [Infographic]How will Super Bowl LV be different from past big games? What key shifts in behavior should marketers be watching? Read the full article at MarketingProfs
Brand Management
- Six Prerequisites for a Responsive BrandHow quick are your brand's reflexes? In a world where brand response has to match the speed of social media feeds, you can't afford to be sluggish. Achieving responsive brand marketing means asking yourself these six questions. Read the full article at MarketingProfs
- What Makes Customer Experience: Jeannie Walters on Marketing Smarts [Podcast]What makes a memorable customer experience? How can brands differentiate themselves via the customer experience they provide? CX wizard Jeannie Walters shares her insights, including how understanding what's in your customers' hearts is key to success. Read the full article at MarketingProfs