- Market Research for B2B Marketing Success | Marketing Smarts Live ShowIn this episode host George B. Thomas and Jim Longo, a veteran in the market research industry, discuss why market research is the strategic secret sauce for B2B marketing success. Read the full article at MarketingProfs
- How to Secure More Press for Your CompanyPaid advertising gives you reach, but it's earned media coverage that builds brand trust. Check out this article for tips on how to get more media coverage. Read the full article at MarketingProfs
- LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know: AJ Wilcox on Marketing Smarts [Podcast]Join host George B. Thomas and guest AJ Wilcox for a LinkedIn ads extravaganza that includes hands-on tips for saving money, advantages and disadvantages when compared with Facebook and Google Ads, and handy checklists for transforming LinkedIn Ads iClick the icon below to listen.
- Discovering the Brain Science That Drives B2B Buyer Behavior: Nancy Harhut on Marketing Smarts [Podcast]Join host George B. Thomas and guest Nancy Harhut for an in-depth conversation about behavioral science, emotional decision-making, and being brain-friendly with your marketing messaging. They also discuss the ethics of influence and the reasons a taClick the icon below to listen.