Customer Behaviour
- The Information Sources B2B Tech Buyers Most Rely OnB2B buyers say they rely on product demos and vendor websites most when evaluating potential technology purchases, according to recent research from TrustRadius. Read the full article at MarketingProfs
- Five Tips for Enhancing the B2B Customer Experience to Generate More SalesThe quality of its customer experience can make or break a B2B company. To make sure your customers' experiences keeps them coming back for your products or services, follow these five steps. Read the full article at MarketingProfs
Brand Management
- The Brands Americans Feel Most Intimately Connected to During COVID-19Apple, Amazon, and Google are the major brands people in the United States have felt most intimately connected to during the COVID-19 pandemic, according to recent research from MBLM. Read the full article at MarketingProfs
- The 25 Most Valuable Global Brands in 2020The world's five most valuable brands in 2020 are all technology companies, according to recent research from Interbrand. Read the full article at MarketingProfs