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  • How Will AI Impact Marketing and Ad Agency Headcount?
    Some 91% of agency leaders say they see a future in which headcount is somewhat or substantially reduced because of artificial intelligence. Read the full article at MarketingProfs      
  • Implementing ABM? Why a Customer Advisory Board Should Be Step One
    Customer advisory boards help B2B marketers refine ABM programs through deeper insights, stronger alignment, and increased advocacy from key clients. Discover how CABs fuel better results. Read more. Read the full article at MarketingProfs      

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  • Creating Compelling Experiences With Data + AI for B2B Consumers: Salesforce's Neha Shah & Ruth Bolster
    Explore how data and AI are reshaping B2B marketing, enhancing personalization, and driving customer engagement. Hear what advice and insights industry experts from Salesforce share.Click the icon below to listen.       
  • Customer Patience and 'Time to Win': Jay Baer on Marketing Smarts [Podcast]
    Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers (hint: it has to do with a culture of responsiveness), what key elements they consist of, and how they Click the icon below to listen.       
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