Marketing
- Communities Are the Future of Marketing | Marketing Smarts Live ShowWhy are communities the future of marketing? Mark Schaefer, author of Belonging to the Brand: Why Community Is the Last Great Marketing Strategy, has a lot of ways to answer that question, and he goes into many of them. Read the full article at MarketingProfs
- Color Wheel Theory: Your New SEO Content FrameworkContent SEO can be overwhelming, especially when populating a website with relevant posts. Visualizing your pages as topic hierarchies, as in the color wheel theory framework, can help. Read the full article at MarketingProfs
Marketing Podcast
- World-Class Case Studies; They Ask, You Answer; and Building Trust on the Internet: Marcus Sheridan on Marketing Smarts [Podcast]Join Marcus Sheridan and host George B. Thomas as they talk about brand trust, pricing pages, disarmament, the power of vertical video, the good-enough mindset, the "stupidest metric in the history of the world," and more. They have a lot oClick the icon below to listen.
- How to Build a Successful Go-to-Market Campaign Plan: Pam Didner on Marketing Smarts [Podcast]Pam Didner and host George B. Thomas get into all things go-to-market, including understanding the scope of your campaign, researching your audience, and listening to your peers--all of which are ongoing processes.Click the icon below to listen.