Marketing
- AI in B2B Marketing: Connecting Adtech and Martech for Full-Funnel GrowthDiscover how AI-driven martech and adtech integration enables full-funnel visibility, real-time optimization, and measurable B2B marketing ROI. Read the full article at MarketingProfs
- The Secret to B2B Event Success: The Virtual Sandwich MethodDiscover how a hybrid event strategy--the virtual sandwich method--improves attendee experiences and extends impact to before and after live events. Read more. Read the full article at MarketingProfs
Sample Video
Marketing Podcast
- Creating Compelling Experiences With Data + AI for B2B Consumers: Salesforce's Neha Shah & Ruth BolsterExplore how data and AI are reshaping B2B marketing, enhancing personalization, and driving customer engagement. Hear what advice and insights industry experts from Salesforce share.Click the icon below to listen.
- A B2B Deep Dive Into Consumer Patience and Time to Win: Jay Baer on Marketing Smarts [Podcast]Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers (hint: it has to do with a culture of responsiveness), what key elements they consist of, and how they Click the icon below to listen.