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- How to Influence B2B Buyers' Purchasing DecisionsIf you want to influence B2B purchasing decisions, start by uncovering the potential buyer's full set of concerns and needs, according to recent research from RAIN Group. Read the full article at MarketingProfs
- Yes, Customers Always Know What They WantSupposedly, customers don't know what product they want until someone creates it. But that's not true: Customers do know what they want--and there's nobody better than marketers to tap into those needs and desires to understand what customers want. Read the full article at MarketingProfs
- How Grammar Mistakes Influence People's Perceptions of CompaniesMost people say their perception of a company changes when they notice that it has made a grammar mistake, according to recent research from Tidio. Read the full article at MarketingProfs
- The Reputations of the 100 Most Visible CorporationsAmericans say Patagonia, Honda, and Moderna have the best reputations among high-profile companies, according to recent research from The Harris Poll and Axios. Read the full article at MarketingProfs