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- Brand Extensions: A Strategic Path to GrowthA brand known for a particular benefit enables growth opportunities beyond the product's original focus--via a brand extension. Using the brand on a new market offering that's in a different product category can provide sizable benefits, including new paths to growth. But you have to be careful. Read the full article at MarketingProfs
- Virtual Event Trends: Businesses' Future Plans and Top ChallengesMost professionals in charge of events say their firm is planning to increase or do the same number of virtual events in the next 12 months as it did in the past 12 months, according to recent research from Airmeet and Forrester. Read the full article at MarketingProfs
- How to Build a Great Marketing Team in 2023: Paul Flaharty on Marketing Smarts [Podcast]Host George B. Thomas and guest Paul Flaharty discuss how to build a great marketing team in 2023, including how important it is to your future success and how company leaders can stay a step ahead of their business needs.Click the icon below to listen.
- The End of Third-Party Cookies Is a New Beginning for Digital Advertisers: Arsen Avakian on Marketing Smarts [Podcast]George B. Thomas and Arsen Avakian dive into the end of third-party cookies and how it affects digital advertisers, as well as how important it is to connect to people's emotions during their buyer's journey--even more so than collecting datClick the icon below to listen.