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Customer Behaviour
- Consumers' Gift Card Preferences in the Digital AgeAlthough consumers currently purchase more physical gift cards, digital gift card purchases are becoming increasingly popular, according to recent research from Blackhawk Network. Read the full article at MarketingProfs
- What Shoppers Want: Salesforce and Publicis.Sapient Research on Marketing Smarts [Podcast]Heike Young of Salesforce and Hilding Anderson of Publicis.Sapient share some surprising findings from new research on what shoppers want, based on a survey of 6,000 consumers and 1.4 billion e-commerce visits. Read the full article at MarketingProfs
Brand Management
- The New Branding: Five Tips for Creating Shareable Brand ExperiencesToday, branding is not about slapping logos on various media. To grow, your brand needs to be providing consumers with disruptive—that is, memorable and sharable—experiences. Read the full article at MarketingProfs
- Tasty Naming Lessons Delivered to You by Meal Kit CompaniesMeal kit companies can teach you more than just how to cook. This analysis of the names of the brands in that industry provides insight into creating memorable and evocative brand and product names. Read the full article at MarketingProfs