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- Why People Opt Out of (And In to) Mobile Notifications From BrandsPeople say the top reasons they opt out of notifications from brands' mobile apps are because messaging is too frequent and because the notifications are not relevant, according to recent research from Airship. Read the full article at MarketingProfs
- Three Costly Customer Experience Mistakes to AvoidWhere do you start when crafting your organization's CX? It helps to know what errors other companies are making. This article outlines three of the most costly mistakes. Read the full article at MarketingProfs
- Developing Brand Image: Chatbots Are B2B Marketers' Secret WeaponB2B buyers are often swayed by different factors than B2C buyers, but brand trust is crucial in both cases. Chatbots are an easy way for B2B brands to differentiate themselves from the competition. Read the full article at MarketingProfs
- The 10 'Simplest' Brands in the WorldGlobal consumers say Google is the most 'simple' brand in the world, with experiences that are easy to understand, transparent, and honest, according to recent research from Siegel+Gale. Read the full article at MarketingProfs