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Customer Behaviour
- The Personality Traits of the Most Reputable BrandsThe brands that consumers find most reputable tend to come across as risk-taking, friendly, uncompromising, trustworthy, and orderly, according to research from TrustPilot. Read the full article at MarketingProfs
- What Shoppers Want: Customization, Coupons, Digital [Infographic]Shoppers today are driven by the use of coupons, the ability to customize their shopping experience, and the ability to make purchases digitally. Check out findings from the annual "Promotions Industry Analysis." Read the full article at MarketingProfs
Brand Management
- The Personality Traits of the Most Reputable BrandsThe brands that consumers find most reputable tend to come across as risk-taking, friendly, uncompromising, trustworthy, and orderly, according to research from TrustPilot. Read the full article at MarketingProfs
- How (and Why) to Humanize Your Brand: Author Carlos Gil on Marketing Smarts [Podcast]Carlos Gil explains why employee advocacy and social media are key to a brand's success, and he shares insights from his new book, The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI. Read the full article at MarketingProfs