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Customer Behaviour
- Brand Positioning and Customer Insights: Debbie MacInnis and Allen Weiss on Marketing Smarts [Podcast]Customer insights master Debbie MacInnis and positioning expert Allen Weiss join us to talk about two strategic areas in which organizations are struggling. Read the full article at MarketingProfs
- How to Influence B2B Buyers' Purchasing DecisionsIf you want to influence B2B purchasing decisions, start by uncovering the potential buyer's full set of concerns and needs, according to recent research from RAIN Group. Read the full article at MarketingProfs
Brand Management
- Rebranding: Five Steps to Building a Story of Evolution and GrowthRebranding usually involves much more than just changing your color scheme or logo. A successful rebrand requires a companywide soul-searching effort to identify what your product does, whom it is sold to, and why. Follow these five steps. Read the full article at MarketingProfs
- Five B2B Influencer Marketing Guidelines for BrandsInfluencer marketing is no longer a B2C-exclusive space. Many B2B brands are discovering the benefits of an influencer strategy. Here are five tactics to use when planning your B2B influencer campaign. Read the full article at MarketingProfs