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Customer Behaviour
- Brands and Social Change: What Young People Want [Infographic]Young people appreciate brands that are agents of social change, but price and quality still matter, too. A recent report explains the priorities of young shoppers and describes how brands can take a stand on important matters. Read the full article at MarketingProfs
- Next-Gen Audiences: Unleashing AI to Predict What Your Customers Will Do NextDespite advances in data-based technologies, marketers struggle to send the right message to the right person at the right time. Here are questions you can answer to better understand customers and make your marketing more relevant through the use of AI. Read the full article at MarketingProfs
Brand Management
- Brand Value, Marketing Humor, and Team Diversity: Dara Treseder of GE on Marketing Smarts [Podcast]The CMO of GE Business Innovations & GE Ventures discusses branding and demand generation, the role of emotions and data in powering your marketing, the importance of a diverse marketing team, and building and measuring brand value. Read the full article at MarketingProfs
- Brand Love Is Bullsh*t... So Now What Do We Do? Five Things.The idea of creating a brand that customers will love is, really, something of a fairy tale. But we're big kids now, so let's put the fairy tales aside, roll up our sleeves, and get to work. Read the full article at MarketingProfs