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- How Do Different Age Groups Consume Online Content? [Infographic]There are six major generations of consumers in the US, and each one has different content preferences. Check out these stats and tips to tailor your content to different age groups. Read the full article at MarketingProfs
- Print Perseveres: The Most Popular Book Formats in the USMost American adults still read books in the traditional print format, according to recent research from the Pew Research Center. Read the full article at MarketingProfs
- Coke vs. Pepsi; iPhone vs. Android: How Rival Brands Fare on SocialHow do rival brands such as Coca-Cola and Pepsi perform on social media? Which competitors are getting referenced more and receiving more positive mentions? Read the full article at MarketingProfs
- What Leads to Bad Brand Experiences?Consumers say negative interactions with staff is the top cause of bad brand experiences, according to recent research from InMoment. Read the full article at MarketingProfs