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Customer Behaviour
- The Most Annoying Things About Brands' ContentWhat annoys consumers most about content from brands? Which experiences frustrate people most when consuming content, in general? Adobe surveyed 1,000 US consumers and found the answers to those questions. Read the full article at MarketingProfs
- Marketing Beyond Millennials: Connecting With Generation ZWe marketers have been trying for years to decode the most enigmatic generation of our time, Millennials. But many of them are now marketers themselves, and they have set their sights on the next generation: Gen Z. Here are three ways we can break through to this rising generation. Read the full article at MarketingProfs
Brand Management
- Naming Women's Brands and Products: What You Need to Consider in 2019It is an interesting, complicated, and marvelous time to be a woman. Likewise, it is an interesting, complicated, and marvelous time to be naming brands catering exclusively to women. It's also a task fraught with missteps. So... what is the best approach to take? Read the full article at MarketingProfs
- Six Naming Trends to Help Your Brand or Product Stand Out in 2019So far this year, six naming trends have become prominent, or are becoming so. This article explains how each trend can be used and what benefits it can bring you. If you're ever tasked with naming a business or product--and you want it to truly stand out--check out these valuable ... Read the full article […]