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- The Huge Impact of Amazon This Holiday Season (And How Retailers Can Compete)Most online shoppers expect to make at least one-fourth of their holiday purchases on Amazon this season, according to recent research from Astound Commerce. Read the full article at MarketingProfs
- What Makes Consumers Loyal to Brands?Consumers say consistently good customer service is the top factor that makes them loyal to brands, according to recent research from The Blackhawk Network. Read the full article at MarketingProfs
- Three Takeaways for Marketers From the Repositioning of Brand Taylor SwiftMany of us in marketing recognize that Taylor Swift is a cunning, calculated positioning savant, and the new, edgy, and angry Taylor is nothing but a brand refresh. Here are three takeaways for your own company or brand. Read the full article at MarketingProfs
- The 15 Brand Logos That Appear Most Often on Instagram and Twitter PostsThe logos of McDonald's and Nike appear most often in images posted on Instagram and Twitter, according to recent research from Brandwatch. Read the full article at MarketingProfs